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Raze at Apple Park: Our debut at WWDC25

There are weeks that change the history of a project forever: for us at Raze, the one spent in Cupertino will be etched into the DNA of our company.

There are weeks that change the history of a project forever: for us at Raze, the one we just spent in Cupertino will be etched into the DNA of our company.

Stefano Zambroni at Apple Park, under the rainbow arch of WWDC25

A recognition that smells like the future

We landed in California with a suitcase full of dreams and, above all, our new identity: last April, Raze S.R.L. was officially founded โ€” the startup we built to give a solid home to GPKingdom, GPK Games and all the digital innovations we are planning for you.

Receiving Appleโ€™s invitation to WWDC 2025 so soon was much more than a simple industry event; it was the official recognition that the path of excellence we have embarked on is the right one. Being called to Cupertino as leading developers in the world of motorsport is a pride we share with each and every one of you who downloads our apps every day.

The F1 car on display at Apple Park during WWDC25

The first fans in the world to see the film โ€œF1โ€

The most incredible moment? Being among the first fans in the world to see an advance screening of the new film โ€œF1โ€: Apple reserved us a seat in the front rows of the Steve Jobs Theater for what promises to be the cinematic manifesto of our favourite sport.

Our CTO, Alessandro De Blasio, described it like this as soon as he walked out of the screening:

โ€œAn authentic film, shot during the actual championship season with real drivers and team principals. Almost no CGI, zero stunt doubles for the on-track scenes: itโ€™s pure adrenaline. Thereโ€™s a balanced mix of seriousness and humour that will keep even non-hardcore fans glued to the screen. Perhaps the most technically minded will feel the lack of detail on qualifying and sectors, but itโ€™s a work designed to make the entire world fall in love with Formula 1.โ€

Going from zero to Apple Park is an immense achievement, but for Raze this is only โ€” to use a metaphor very dear to us โ€” โ€œthe Formation Lapโ€. Our mission is to revolutionise the digital experience tied to racing, bringing technology where it has never reached before.

Thank you for being part of this great family, our great family. The future is more incredible than ever: we canโ€™t wait to build it together with you, step by step.