Valmadrera, 25 June 2026
Raze S.R.L., the Italian startup behind GPKingdom, officially announces its partnership with Media Friends FZCO, a Dubai-based motorsport media company active on a global scale, as Official Fan Engagement & Digital Partner at IAME UAE and Italy events.
The partnership
The agreement includes the integration of GPKingdom as the official fan engagement tool at events: from the sponsorship and voting of the Driver of the Day on the official GPKingdom app, to brand presence at the circuits, through to the publication of social content covering the championships on both the app and the website.
Words from Stefano Zambroni, COO and co-founder of Raze S.R.L.
โThis partnership confirms the direction that we at Raze S.R.L. are building for GPKingdom. We are expanding the GPK brand around the world, maintaining our Italian identity while looking towards international markets where motorsport has an enormous fan base that is still poorly served from a digital fan engagement perspective. Media Friends has already demonstrated an innovative approach in its broadcasts, and that is exactly the kind of partner we want to build something lasting with. Motorsport must be lived, not just watched.โ
Words from Giovanni Dezzani, CEO of Media Friends FZCO
โWe chose GPKingdom because it represents exactly what we look for in a partner. They are young, highly ambitious and tech-minded: the fact that they have grown so much proves they know how to turn a vision into concrete results. Operating from the Middle East does not mean losing sight of European excellence: made in Italy is a value we want to bring to our events stage. That is why we believe GPKingdom is the right product to take fan engagement in motorsport to the next level.โ
Raze thanks Giovanni Dezzani and the entire Media Friends FZCO team for their trust and for believing in the project.